Estathé Peach is not just an iced tea: it’s a piece of Italian summer in a bottle. For generations, it has accompanied seaside breaks, car journeys, and simple moments where one savors the sweetness of Italian living.
Created by Ferrero in the 1970s, Estathé Peach has established itself as a true cultural icon. Initially conceived as a refreshing quality drink, it has captivated Italians with its ability to instantly evoke the warmth of the sun, the shade of terraces, and the friendly atmosphere of the Peninsula. More than just a refreshment, it is a symbol of everyday life: the one you take to the beach, buy at the kiosk, or share with friends during long summer days.
One of Estathé's strengths lies in its traditional method: a genuine infusion of black tea made hot. This technique preserves the aromatic depth of the tea while providing a delicate base that highlights the natural fragrance of peach. The result: a clear, balanced drink, sweet but never heavy. Each sip recalls the Italian demand for “buon gusto,” this pursuit of balance where nothing should overwhelm the palate.
The personality of Estathé Peach is based on a fruity roundness and a warm fragrance. Its golden color evokes bright afternoons, while its controlled sweetness makes it pleasantly easy to enjoy. As it refreshes, it unveils a velvety texture, almost caressing, perfect for the hottest days. This unique sensory identity has earned it a special place in Italian culture, where it is appreciated by both children and adults.
Is it very sweet?
It offers a balanced sweetness, designed to refresh without saturating the palate.
Why is it so popular in Italy?
Because it evokes a true cultural ritual: a moment of pause, sunshine, and simplicity.
How to enjoy it best?
Chilled, in the middle of the afternoon or during a relaxing break, ideally with a small savory snack.
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